Wednesday, 27 August 2014
8/27/2014 peter paul 2 comments
Even small local businesses can get the most from link building by using social networking to their advantage and building relationships with the right contacts.
Link building is one of the most successful SEO tools that SEO services have to offer. Every business can benefit from link building no matter how small your business may be or even if your business focuses solely on local SEO.
This blog is for the small businesses that can still benefit from strong link building no matter how far their business or their services may stretch.
Even local SEO strategies encourage businesses to use social networking. Most large businesses use social networking for link building with customers across the world, but honestly, small businesses have the best advantage when using social networking. Small businesses and local businesses have a better way to connect with customers, which is why they should use their relationship building skills for successful back linking.
If you own a small store inside of a small town, you probably personally know every customer and their cousins. Since majority of the population seems to use Facebook, reach out to your local community and build solid relationships with them.
The stronger the customer relationship, the more success you are going to have with people building links to direct to your companies website.
To elaborate a little more on building relationships, it is also important for businesses to develop the relationships with the right kind of people. Your business is going to get a greater response from link building, by building relationships with customers and potential customers who can truly benefit from your business and the content on your pages. With strong content being passed through the right hands, you will be surprised how much change you will see in your business in a day.
This may seem a bit confusing to some, but it is simple really, if you are a small town business, building a relationship with a mayor or government official is going to spread the word about your business through connections compared to the old lady who comes in for coffee everyday.
This step is almost like the golden rule, only applied to local SEO. Instead of do unto others, its more do for others what you would want others to do for you. You can create successful links by sharing content of other businesses and adding value to their content. You are not only shining the light on other businesses, but you are giving them the initiative to do the same for your business.
If you help spread the word about them, they will want to help spread the word about you. But make sure when you share content; you are adding some sort of value to the content. Adding value to content is simple really, its more a matter of showing that you benefited from the information and were willing to share your opinion with the world around you.
Every business can benefit from building links through local SEO. Even the smallest businesses can have big results from using SEO services and all the SEO tools these services have to offer.
Robert has been researching and writing about local SEO for the past 5 years in hopes to educate small local businesses that even they can benefit from SEO services and tools.
Sunday, 22 June 2014
6/22/2014 peter paul 5 comments
The Ultimate List: Top 50 Business Directories
Free business listing directories will help you to gain traffic with good backlink. Hear the list of business listing sites that help you in SEO, backlink, referral traffic etc.http://smallbusiness.yahoo.com/local-listings/?forceAB=LL1
Monday, 12 May 2014
5/12/2014 peter paul 1 comment
SEO specialists would say that search engine-optimized writing is the most essential thing to have on a website, and while that’s true, good content is what catches the audience’s attention. It only makes sense that web masters and bloggers should make it their primary goal to offer valuable content if they want clicks that lead to conversions, which, in turn, translates to more income for their sites.
It’s certainly helpful to equip yourself with knowledge that can help you nail down content that’s not just engaging, but search engine-friendly as well! Here are some of the best tips for having content that rocks:
1. Create stirring headlines:
A headline that will compel your target market to feel something, or to act, is good to have on each web page title and article. The first few seconds is crucial to grabbing your readers’ attention as they decide whether to give your article the time of the day or not, especially with the current generation’s short attention span. It would also be a good idea if you could place your keyword within your headline.
2. Use meta descriptions:
Meta descriptions are essential as they help in boosting click-through from users from the search engine result pages. As meta descriptions have a limit, make sure to maximise the words you will use—keep it direct and short. You should also try to include keywords if you can. For WordPress users, you may want to get a plug-in called ‘All in One SEO Pack’ to enable you to place the Title, Description, Tag, and Keywords directly in the dashboard as your post.
3. Break down your article into parts:
No one wants to read one long paragraph. It will be like swimming in a pool for a long time without lifting your head up to take a breath. Similarly, no one wants to tire themselves reading one long article. To resolve this, break down your articles into “edible” parts. Use small paragraphs, or apply headings to help structure the content, as well as highlight each point, and make it easier for your audience to read and understand.
4. Don’t stray from your topic:
Focus on your objective for writing a post and don’t stray from your main point. It’s okay to personalise your writing to make readers feel that they can relate to you as a regular person, but take care not to drift away to some subject that’s totally not related. Readers want the content they’re reading to be short and straight to the point.
5. Be original:
Never ever copy and paste content from another site. Search engines can detect if content is duplicated, and this will not only disqualify you for ranking, this practice can also subject your site to penalties. Do your research, talk to a few inspiring people to generate original content instead of being lazy and just copying off another site.
6. Use compelling images:
People are visual beings whose attention can surely be grabbed by a compelling image. Keep this in mind when posting content, and always pick a fresh, vivid and interesting image to go with your article. If you can’t pay for an image or have no time for taking pictures, you can always get a free image from Creative Commons search tools such as Flickr and Google Image Search Assistant.
In writing an engaging and search engine friendly content, the thing to remember is to write an original compelling content first and then complement this with search engine optimization by using keywords and adhering to universally accepted SEO rules. Content is still king so don’t make the mistake of writing more for the search engine bots rather than writing for actual persons.
Friday, 14 February 2014
2/14/2014 peter paul 3 comments
You do not need hundreds of articles that basically say the same thing over and over again. Instead, your .business should be a reflection of what 'quality' real
As life gets tougher and tougher, people really need to think about their future even during their early twenties. You may have a stable job right now, but it would never be enough if you do not learn to spend wisely and save money for future use. Now, one of the most effective and cost-efficient ways to generate income is the establishment of online businesses. If you are knowledgeable enough in this field, you will definitely have high chances of making it to the online realm and be the next big thing in the virtual realm.
However, establishing an online business is never simple. Firstly, you have to have a budget for your web host, content writers, and other technicalities. If you are good at writing, then you would be able to save because you do not have to hire as much writers as other entrepreneurs. And remember that in any business, not only should your budget matter, but your strategies on network expansion and in making yourself known to the public.
Unlike other businesses in which you have to exert so much effort just for the public to notice you, it is quite different when it comes to online businesses since you have social networking sites which you can readily use. Through Instagram, Facebook or Twitter, you can fish a lot of viewers, especially if you did a good job on your content. However, you must also keep in mind that you must choose the social networking site which is most compatible to what you are selling. Once perfected, your business can definitely progress through the simplest and most effective marketing strategy which is no other than ‘word of mouth.’
Take Care of the Consumers
Surely, you do not want any negative or bad publicity knocking on your business’ doorstep. Taking care of your consumers and making sure they are provided with all their demands will prevent any disaster from happening. Harvesting loyal consumers is all about listening to what they want and letting suggestions and comments improve and beautify your business. If you are not going to be willing to make necessary adjustments, then you cannot expect your business to progress and be in demand. Your professionalism and reliability matter the most not only to your online consumers, but your reputation as well.
Quality over Quantity
You do not need hundreds of articles that basically say the same thing over and over again. Instead, your business should be a reflection of what ‘quality’ really is. There are millions of web pages out there and your only weapon is the quality of the service you offer, as well as the quality of the content itself. If you lack professionalism and the important ingredients that can make your web page stand out, then you would have lesser chances of establishing a solid business that will be there to stay for the upcoming years. Be futuristic and never limit on budget if it will sacrifice quality and your site’s reputation.
Dorothy Matthews is one of the people behind Big Drop, a responsive web design agency that will meet your expectations and suit your originality.
Thursday, 6 February 2014
Wednesday, 5 February 2014
2/05/2014 peter paul 2 comments
We live in a world that is controlled and dominated by the internet so having a good website for your company is quite obviously important. You name one of the large companies of the world that doesn’t have an impeccable website? Exactly, there are none and if you stand any chance of competition in the changing business world then you must make your website equal if not better than these benchmark setters.
Obviously making a top class website takes time and takes a lot of investment but it is something that you must do for the sake of your company. Too many websites just exist and too few websites reach the heights that the possibly should.
This article will highlight the three most important reasons why having a good website is important and how a company can go about ensuring their website is better than the industry competition.
It is all about getting noticed and increasing the brand name and the best way to do that in the mobile world is through the internet.
Having a strong website is essential, it will help to increase your reputation which will in turn allow your company to organically grow and expand into new markets. We live in a world that is dominated by the internet and if a company is serious about increasing their profits a strong online profile is essential.
A company has to have a very well designed and efficient website that offers the option of online purchase if they are hoping to broaden their client base. The reputation of a company precedes the product and therefore it is essential for any company looking to make long term profit to ensure that their reputation is for excellence and top class client service.
There are many companies out there that can really help with the efficiency of your website and that is through web hosting in the main. Visit the JaguarPC website for a brilliant example of a company that can host your website for an affordable price in a way that is remote and hassle free.
Employing the services of web developers, authors and SEO companies can all help to ensure your website is an efficient, noticeable profit making machine. The profit of a business is the most important part and naturally having a good website can help this improve and thus your business overall.
As I keep mentioning, there is intense competition online and your company must be able and willing to push the boundaries in order ensure success.
Having a good website can ensure that your company is successful for a long period of time. It is so hard to be successful nowadays and it is even more difficult to remain at the top should you be fortunate enough to reach it.
You must therefore do all you can to ensure that your company is structurally sound enough to move forward and continue adapting to the ever changing market we find ourselves in.
James Mayer is a writer with a love for technology. He has been writing for many years now about the importance of technology in business and how he feels the world is shaping up.
Monday, 3 February 2014
2/03/2014 peter paul 5 comments
YouTube is a great marketing tool if it is used correctly and when the proper care is taken when making and posting videos.
YouTube is a great marketing tool if it is used correctly and when the proper care is taken when making and posting videos. Any company that is not using this site is missing out on a huge opportunity to get better SEO rankings for their company’s website. If you are not using YouTube at all or even if you are using it incorrectly, then your SEO efforts are not being fully utilized. There are many things that you can do to get more subscribers on your channel and views on your videos, things that are required for SEO purposes. The following are just three SEO tips for a better YouTube experience.
Always Use Annotations
The Creator Playbook was revealed to make the search algorithms that connect higher with videos that send viewers to different videos and channels on YouTube. These algorithms work to bring better SEO practices to businesses too. You need to use annotations, these are links to other videos or they can link to your entire channel or playlist embedded in your videos. When the viewer clicks on the annotation it takes them to the desired area. They don’t even have to link to your videos, they can link to a sister site or even a vendor’s site to bring them more business. You can also create a call to action or just post messages through annotations.
Customize Your YouTube Channel
Once you get people to view your videos by making them stand out from the crowd, you need to get them to subscribe to your channel. This means that when you post a video, your subscribers will get an email so they can view it immediately. Your subscribers get to be the first ones to watch your videos and you get the added bonus of getting views immediately. The only way to get more views quicker is to buy them from an outside source. To make people want to subscribe, you need to have a channel that is appealing to them so make sure you customize yours with your branding to help your SEO efforts.
Optimize the Video Title
One place where many businesses are lacking is when deciding on a title for the videos that they post. If you are having these same issues then you need to keep one thing in mind. Keywords are essential when choosing your title and they have to be included in order for the video to be searchable. Use as many keywords as possible while still having an organic title that describes what is happening in the video. The title also needs to compel people to click on the link to watch the video. This can seem like a great deal of work for a short sentence but it is really necessary if you want to amp up your SEO efforts on YouTube.
Any business that is using YouTube as a form of marketing and SEO purposes needs to know how to use the site correctly. If you are not already using the above tips to your advantage then you are just wasting your time on the site.
Renee Street has been helping businesses with their YouTube efforts for three years and has great success with her own YouTube page.