Friday, 16 January 2015
1/16/2015 peter paul No comments
Wednesday, 19 November 2014
Wednesday, 27 August 2014
8/27/2014 peter paul 2 comments
Even small local businesses can get the most from link building by using social networking to their advantage and building relationships with the right contacts.
Link building is one of the most successful SEO tools that SEO services have to offer. Every business can benefit from link building no matter how small your business may be or even if your business focuses solely on local SEO.
This blog is for the small businesses that can still benefit from strong link building no matter how far their business or their services may stretch.
Use Social Networking
Even local SEO strategies encourage businesses to use social networking. Most large businesses use social networking for link building with customers across the world, but honestly, small businesses have the best advantage when using social networking. Small businesses and local businesses have a better way to connect with customers, which is why they should use their relationship building skills for successful back linking.
If you own a small store inside of a small town, you probably personally know every customer and their cousins. Since majority of the population seems to use Facebook, reach out to your local community and build solid relationships with them.
The stronger the customer relationship, the more success you are going to have with people building links to direct to your companies website.
It's Who You Know
To elaborate a little more on building relationships, it is also important for businesses to develop the relationships with the right kind of people. Your business is going to get a greater response from link building, by building relationships with customers and potential customers who can truly benefit from your business and the content on your pages. With strong content being passed through the right hands, you will be surprised how much change you will see in your business in a day.
This may seem a bit confusing to some, but it is simple really, if you are a small town business, building a relationship with a mayor or government official is going to spread the word about your business through connections compared to the old lady who comes in for coffee everyday.
Share Other Content
This step is almost like the golden rule, only applied to local SEO. Instead of do unto others, its more do for others what you would want others to do for you. You can create successful links by sharing content of other businesses and adding value to their content. You are not only shining the light on other businesses, but you are giving them the initiative to do the same for your business.
If you help spread the word about them, they will want to help spread the word about you. But make sure when you share content; you are adding some sort of value to the content. Adding value to content is simple really, its more a matter of showing that you benefited from the information and were willing to share your opinion with the world around you.
Every business can benefit from building links through local SEO. Even the smallest businesses can have big results from using SEO services and all the SEO tools these services have to offer.
Robert has been researching and writing about local SEO for the past 5 years in hopes to educate small local businesses that even they can benefit from SEO services and tools.
Sunday, 22 June 2014
6/22/2014 peter paul 5 comments
The Ultimate List: Top 50 Business Directories
Free business listing directories will help you to gain traffic with good backlink. Hear the list of business listing sites that help you in SEO, backlink, referral traffic etc.http://smallbusiness.yahoo.com/local-listings/?forceAB=LL1
Monday, 12 May 2014
5/12/2014 peter paul 2 comments
SEO specialists would say that search engine-optimized writing is the most essential thing to have on a website, and while that’s true, good content is what catches the audience’s attention. It only makes sense that web masters and bloggers should make it their primary goal to offer valuable content if they want clicks that lead to conversions, which, in turn, translates to more income for their sites.
It’s certainly helpful to equip yourself with knowledge that can help you nail down content that’s not just engaging, but search engine-friendly as well! Here are some of the best tips for having content that rocks:
1. Create stirring headlines:
A headline that will compel your target market to feel something, or to act, is good to have on each web page title and article. The first few seconds is crucial to grabbing your readers’ attention as they decide whether to give your article the time of the day or not, especially with the current generation’s short attention span. It would also be a good idea if you could place your keyword within your headline.
2. Use meta descriptions:
Meta descriptions are essential as they help in boosting click-through from users from the search engine result pages. As meta descriptions have a limit, make sure to maximise the words you will use—keep it direct and short. You should also try to include keywords if you can. For WordPress users, you may want to get a plug-in called ‘All in One SEO Pack’ to enable you to place the Title, Description, Tag, and Keywords directly in the dashboard as your post.
3. Break down your article into parts:
No one wants to read one long paragraph. It will be like swimming in a pool for a long time without lifting your head up to take a breath. Similarly, no one wants to tire themselves reading one long article. To resolve this, break down your articles into “edible” parts. Use small paragraphs, or apply headings to help structure the content, as well as highlight each point, and make it easier for your audience to read and understand.
4. Don’t stray from your topic:
Focus on your objective for writing a post and don’t stray from your main point. It’s okay to personalise your writing to make readers feel that they can relate to you as a regular person, but take care not to drift away to some subject that’s totally not related. Readers want the content they’re reading to be short and straight to the point.
5. Be original:
Never ever copy and paste content from another site. Search engines can detect if content is duplicated, and this will not only disqualify you for ranking, this practice can also subject your site to penalties. Do your research, talk to a few inspiring people to generate original content instead of being lazy and just copying off another site.
6. Use compelling images:
People are visual beings whose attention can surely be grabbed by a compelling image. Keep this in mind when posting content, and always pick a fresh, vivid and interesting image to go with your article. If you can’t pay for an image or have no time for taking pictures, you can always get a free image from Creative Commons search tools such as Flickr and Google Image Search Assistant.
In writing an engaging and search engine friendly content, the thing to remember is to write an original compelling content first and then complement this with search engine optimization by using keywords and adhering to universally accepted SEO rules. Content is still king so don’t make the mistake of writing more for the search engine bots rather than writing for actual persons.
Friday, 14 February 2014
2/14/2014 peter paul 3 comments
You do not need hundreds of articles that basically say the same thing over and over again. Instead, your .business should be a reflection of what 'quality' real
As life gets tougher and tougher, people really need to think about their future even during their early twenties. You may have a stable job right now, but it would never be enough if you do not learn to spend wisely and save money for future use. Now, one of the most effective and cost-efficient ways to generate income is the establishment of online businesses. If you are knowledgeable enough in this field, you will definitely have high chances of making it to the online realm and be the next big thing in the virtual realm.
However, establishing an online business is never simple. Firstly, you have to have a budget for your web host, content writers, and other technicalities. If you are good at writing, then you would be able to save because you do not have to hire as much writers as other entrepreneurs. And remember that in any business, not only should your budget matter, but your strategies on network expansion and in making yourself known to the public.
Unlike other businesses in which you have to exert so much effort just for the public to notice you, it is quite different when it comes to online businesses since you have social networking sites which you can readily use. Through Instagram, Facebook or Twitter, you can fish a lot of viewers, especially if you did a good job on your content. However, you must also keep in mind that you must choose the social networking site which is most compatible to what you are selling. Once perfected, your business can definitely progress through the simplest and most effective marketing strategy which is no other than ‘word of mouth.’
Take Care of the Consumers
Surely, you do not want any negative or bad publicity knocking on your business’ doorstep. Taking care of your consumers and making sure they are provided with all their demands will prevent any disaster from happening. Harvesting loyal consumers is all about listening to what they want and letting suggestions and comments improve and beautify your business. If you are not going to be willing to make necessary adjustments, then you cannot expect your business to progress and be in demand. Your professionalism and reliability matter the most not only to your online consumers, but your reputation as well.
Quality over Quantity
You do not need hundreds of articles that basically say the same thing over and over again. Instead, your business should be a reflection of what ‘quality’ really is. There are millions of web pages out there and your only weapon is the quality of the service you offer, as well as the quality of the content itself. If you lack professionalism and the important ingredients that can make your web page stand out, then you would have lesser chances of establishing a solid business that will be there to stay for the upcoming years. Be futuristic and never limit on budget if it will sacrifice quality and your site’s reputation.
Dorothy Matthews is one of the people behind Big Drop, a responsive web design agency that will meet your expectations and suit your originality.