Friday, 16 January 2015

Google Knowledge Graph Now Showing Social Profiles

The social profile links within the knowledge graph box on Google now is supported for corporate brands.

In November, Google began adding links to other social networks, outside of just Google+, within the knowledge graph box – but only for personalities such as famous actors, political figures and bands. But now, Google is showing the social profile links for brand names such as Pixar, Apple, Starbucks, Google and many more brands.
Here is an example of the social profile links coming up for a search on Pixar:
Here is for a search on Starbucks:
And here is one for a search on Google:
Now, for many Google Knowledge Graph boxes, the social profile links to Facebook, Twitter, Instagram, LinkedIn, YouTube, Google+ and others are showing up for even corporate brands.
Hat tip to our reader, Dan Leveille of for spotting this.
Postscript: Shortly after posting this story, Zineb Ait Bahajji from Google posted on Google+ that there is new markup available to specify your brand’s social profile.
Attend MarTech: The Marketing Tech Conference and hear first-hand how brands like Coca-cola, Aetna, Dell, EMC and Netflix are harnessing the power of technology to produce exceptional customer experiences that deliver business results. Don’t miss the largest gathering of marketing technologists this year, taking place March 31-April 1 in San Francisco. Lowest conference rates expire this Saturday, January 17th – register today and save $400!

Wednesday, 19 November 2014

Google Launches Mobile-Friendly Site Testing Tool

Today Google announced the launch of a mobile-friendly test tool to see if your website passes Google’s criteria for what it consider to be a mobile optimized site.
In case you’re wondering why it’s important to meet Google’s mobile-friendly criteria, it’s because they’re adding a “mobile-friendly” label in its search results next to sites that pass this criteria.
Since this is a brand new addition, there’s no way to know how it will affect click-through rate, but I think it’s a safe bet that mobile searchers are going to visit a page labeled “mobile-friendly” before visiting a page without that label.
Here’s another big reason why it’s important for your site to meet Google’s criteria — it may impact your rankings:
We see these labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal.
With that being the case, you could potentially be turning away mobile visitors and/or be ranked down in mobile search by not meeting Google’s criteria. This change will be rolled out globally over the next few weeks, so don’t worry, you still have time to get your site up to speed.
What does Google consider to be a mobile-friendly site? Here’s a list of criteria:
  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped
If all of that applies to your site, then a “mobile-friendly” label is most likely in your future. If you’re not sure if it applies, take Google’s mobile-friendly testing tool for a spin.
Here’s what it looks like in action:
Screen Shot 2014 11 18 at 1.06.34 PM 760x522 Google Launches Mobile Friendly Site Testing Tool
Woohoo, we passed!
If your site doesn’t pass the test, the tool will point out exactly why you didn’t pass and give you some steps to follow to correct the issues.
The tool is currently only available in english, but will be rolled out worldwide over the next few weeks.
Read More:

Wednesday, 27 August 2014

Helping Small Business Build Links

Even small local businesses can get the most from link building by using social networking to their advantage and building relationships with the right contacts.

Link building is one of the most successful SEO tools that SEO services have to offer. Every business can benefit from link building no matter how small your business may be or even if your business focuses solely on local SEO.

SEO Link Building

This blog is for the small businesses that can still benefit from strong link building no matter how far their business or their services may stretch.

Use Social Networking

Even local SEO strategies encourage businesses to use social networking. Most large businesses use social networking for link building with customers across the world, but honestly, small businesses have the best advantage when using social networking. Small businesses and local businesses have a better way to connect with customers, which is why they should use their relationship building skills for successful back linking.

If you own a small store inside of a small town, you probably personally know every customer and their cousins. Since majority of the population seems to use Facebook, reach out to your local community and build solid relationships with them.

The stronger the customer relationship, the more success you are going to have with people building links to direct to your companies website.

It's Who You Know

To elaborate a little more on building relationships, it is also important for businesses to develop the relationships with the right kind of people. Your business is going to get a greater response from link building, by building relationships with customers and potential customers who can truly benefit from your business and the content on your pages. With strong content being passed through the right hands, you will be surprised how much change you will see in your business in a day.

This may seem a bit confusing to some, but it is simple really, if you are a small town business, building a relationship with a mayor or government official is going to spread the word about your business through connections compared to the old lady who comes in for coffee everyday.

Share Other Content

This step is almost like the golden rule, only applied to local SEO. Instead of do unto others, its more do for others what you would want others to do for you. You can create successful links by sharing content of other businesses and adding value to their content. You are not only shining the light on other businesses, but you are giving them the initiative to do the same for your business.

If you help spread the word about them, they will want to help spread the word about you. But make sure when you share content; you are adding some sort of value to the content. Adding value to content is simple really, its more a matter of showing that you benefited from the information and were willing to share your opinion with the world around you.

Every business can benefit from building links through local SEO. Even the smallest businesses can have big results from using SEO services and all the SEO tools these services have to offer.

Robert has been researching and writing about local SEO for the past 5 years in hopes to educate small local businesses that even they can benefit from SEO services and tools.

Sunday, 22 June 2014

Top 50 High PR Free Business Listing Sites

The Ultimate List: Top 50 Business Directories

Free business listing directories will help you to gain traffic with good backlink. Hear the list of business listing sites that help you in SEO, backlink, referral traffic etc.

Monday, 12 May 2014

Surefire Ways To Have Engaging and Search Engine Friendly Content

SEO specialists would say that search engine-optimized writing is the most essential thing to have on a website, and while that’s true, good content is what catches the audience’s attention. It only makes sense that web masters and bloggers should make it their primary goal to offer valuable content if they want clicks that lead to conversions, which, in turn, translates to more income for their sites. 

It’s certainly helpful to equip yourself with knowledge that can help you nail down content that’s not just engaging, but search engine-friendly as well! Here are some of the best tips for having content that rocks: 

1. Create stirring headlines:

A headline that will compel your target market to feel something, or to act, is good to have on each web page title and article. The first few seconds is crucial to grabbing your readers’ attention as they decide whether to give your article the time of the day or not, especially with the current generation’s short attention span. It would also be a good idea if you could place your keyword within your headline.

2. Use meta descriptions:

Meta descriptions are essential as they help in boosting click-through from users from the search engine result pages. As meta descriptions have a limit, make sure to maximise the words you will use—keep it direct and short. You should also try to include keywords if you can. For WordPress users, you may want to get a plug-in called ‘All in One SEO Pack’ to enable you to place the Title, Description, Tag, and Keywords directly in the dashboard as your post. 

3. Break down your article into parts:

No one wants to read one long paragraph. It will be like swimming in a pool for a long time without lifting your head up to take a breath. Similarly, no one wants to tire themselves reading one long article. To resolve this, break down your articles into “edible” parts. Use small paragraphs, or apply headings to help structure the content, as well as highlight each point, and make it easier for your audience to read and understand. 

4. Don’t stray from your topic:

Focus on your objective for writing a post and don’t stray from your main point. It’s okay to personalise your writing to make readers feel that they can relate to you as a regular person, but take care not to drift away to some subject that’s totally not related. Readers want the content they’re reading to be short and straight to the point.  

5. Be original:

Never ever copy and paste content from another site. Search engines can detect if content is duplicated, and this will not only disqualify you for ranking, this practice can also subject your site to penalties. Do your research, talk to a few inspiring people to generate original content instead of being lazy and just copying off another site. 

6. Use compelling images:

People are visual beings whose attention can surely be grabbed by a compelling image. Keep this in mind when posting content, and always pick a fresh, vivid and interesting image to go with your article. If you can’t pay for an image or have no time for taking pictures, you can always get a free image from Creative Commons search tools such as Flickr and Google Image Search Assistant. 

In writing an engaging and search engine friendly content, the thing to remember is to write an original compelling content first and then complement this with search engine optimization by using keywords and adhering to universally accepted SEO rules. Content is still king so don’t make the mistake of writing more for the search engine bots rather than writing for actual persons.

Friday, 14 February 2014

Quality - The Best Marketing Strategy

You do not need hundreds of articles that basically say the same thing over and over again. Instead, your .business should be a reflection of what 'quality' real

As life gets tougher and tougher, people really need to think about their future even during their early twenties. You may have a stable job right now, but it would never be enough if you do not learn to spend wisely and save money for future use. Now, one of the most effective and cost-efficient ways to generate income is the establishment of online businesses. If you are knowledgeable enough in this field, you will definitely have high chances of making it to the online realm and be the next big thing in the virtual realm.

However, establishing an online business is never simple. Firstly, you have to have a budget for your web host, content writers, and other technicalities. If you are good at writing, then you would be able to save because you do not have to hire as much writers as other entrepreneurs. And remember that in any business, not only should your budget matter, but your strategies on network expansion and in making yourself known to the public. 

Marketing Strategies

Unlike other businesses in which you have to exert so much effort just for the public to notice you, it is quite different when it comes to online businesses since you have social networking sites which you can readily use. Through Instagram, Facebook or Twitter, you can fish a lot of viewers, especially if you did a good job on your content. However, you must also keep in mind that you must choose the social networking site which is most compatible to what you are selling. Once perfected, your business can definitely progress through the simplest and most effective marketing strategy which is no other than ‘word of mouth.’

Take Care of the Consumers

Surely, you do not want any negative or bad publicity knocking on your business’ doorstep. Taking care of your consumers and making sure they are provided with all their demands will prevent any disaster from happening. Harvesting loyal consumers is all about listening to what they want and letting suggestions and comments improve and beautify your business. If you are not going to be willing to make necessary adjustments, then you cannot expect your business to progress and be in demand. Your professionalism and reliability matter the most not only to your online consumers, but your reputation as well.

Quality over Quantity

You do not need hundreds of articles that basically say the same thing over and over again. Instead, your business should be a reflection of what ‘quality’ really is. There are millions of web pages out there and your only weapon is the quality of the service you offer, as well as the quality of the content itself. If you lack professionalism and the important ingredients that can make your web page stand out, then you would have lesser chances of establishing a solid business that will be there to stay for the upcoming years. Be futuristic and never limit on budget if it will sacrifice quality and your site’s reputation.

Dorothy Matthews is one of the people behind Big Drop, a responsive web design agency that will meet your expectations and suit your originality.

Thursday, 6 February 2014

Google’s 200 Ranking Factors

There’s no doubt that Google’s algorithm is more complex — and volatile — than ever. The days where SEO was all about meta tags and backlinks is long gone. Google now uses at least 200 ranking factors in their algorithm, including social signals, user-interaction signals, and trust.
If you’d like a bird’s eye view of these factors, then this infographic by and Backlink may give you some much needed perspective. The piece covers all of the known 200 ranking signals that Google uses to rank sites and pages. However, it’s important to note that many of these aren’t proven or official ranking signals.
Either way, I’m sure you’ll learn something new (even if you’re an industry veteran).
Having said that, enjoy this excellent infographic. :)
Infographic Googles 200 Ranking Factors 637x16014 [Infographic] Googles 200 Ranking Factors
Which ones will you implement into your business? Did I leave any out that you feel like should be included?

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