Wednesday, 17 April 2013
1) Directory Submission : It is the easiest way to get back links for your website. It is also known as one way link building. Submit your site to directory in relevant category.
2) Search Engine Submission : Submit your site to different search engines. Search engines crawl your site.
3) Reciprocal Submission : It is also known as two way link building. It's like link exchange.
4) Article Writing And Submission : Write an article to your site niche and submit it to article directory.
5) Blog Commenting : Leave a comment with your main keyword and landing URL.
6) Guest Posting : Write a guest post in other blog or site.
7) Forum Posting : Forum posting is the way to get back links and traffic for your website.
8) Blog Creation : Create a blog for your website.
9) Blog Posting : Submit your blog in blog directory.
10) Link Exchange : Link exchange to other sites with high page rank.
11) Social Bookmarking : Submit your site to social bookmarking sites like digg, stumbleupon, reddit, technorati, etc.
12) Social Networking : Share your site to social networking sites like Facebook twitter, etc. It is the easiest way to get traffic of your website.
13) Yahoo Answers : It gets traffic of your site.
14) PPT And PDF Creation And Submission : Create and submit your ppt and pdf file in docstoc.com/upload, 4shared.com, easy-share.com, pdfcast.org, doocu.com/pdf, slideshare.net, yudu.com, etc.
15) Image Sharing : Share an image on image sharing sites like photobucket.com, flickr.com, zooomr.com, etc.
16) Video Sharing : create a video for your site and share it to video sharing sites like youtube, photobucket, metacafe, myspace, dailymotion, etc.
17) Press Release : Write a news for your website and submit it to press release sites.
18) Classifieds : It is the way to advertising of your website but it also gets backlinks for your site.
19) Business Listing : It is the way to increase your business and traffic.
20) RSS Feed Creation and Submission : create rss feed for your site with the help of feedburner and submit it to rss feed directory.
Thursday, 7 March 2013
Recently, Google placed a penalty on a client’s site. We were in the middle of a very large SEO project when we discovered the very few pages already released into Google’s main index were being removed. Yikes! We were placed in Google Jail. What do we do now?
Well, the answer isn’t simple. Google doesn’t provide a one-stop place that offers a handy list of a site’s penalties and possible resolutions. The process is lengthy, investigative and involves a lot of educated guess work. So, we followed this process with the help of a couple of savvy SEO colleagues and some very helpful posts at Search Engine Journal and Gabblet:
- Use the Google Penalty Checker Tool at SEO Moves to see if a Google penalty exists for the site. Any type of warning that comes back tells us a penalty applies. However, this tool doesn’t tell you anything about the penalty. On to the next step.
- Run the Bad Neighborhood tool to see if the site is linking to inappropriate content such as gambling or adult sites. The tool stopped after 4600 pages, but gave us some insight into a few issues that most likely haven’t caused the penalty, but we need to address at some point in time.
- Check the Google Webmaster Tools account for inbound links. Check for penalties on the sites with the largest number of links to see if any of them are penalized by Google. If so, the site could be guilty by association. In this case the largest number of links are coming from a “sister” site on the same IP block. That site has one or more Google penalties.
- Check for a Google penalty for the domain that owns the domain, if this condition exists. In this case, a large entity owns our client’s domain. That domain has severe penalties. Yikes again.
- Check this site for malware. We’re clear!
- Check the Google page rank – a gray bar is a bad sign. In this case, the site is new with no page rank expected. The home page is white, but the product pages are gray – definitely an indicator, although many new pages were recently added to this site, so this condition is expected.
- Check the link strategy. Using too many links with the same anchor text can trigger a Google audit. Our client’s linking is just fine.
- Does the site include content that is an exact duplicate on another site? If so, Google recently changed its algorithm to eliminate duplicate content. See Matt Cutt’s blog post, Algorithm Change Launched.
Herein lies our biggest issue. Duplicate content from a partner’s site makes up a large number of pages. We’re concentrating on creating unique content as soon as possible.
We’re creating a strategy to resolve some or all of these issues. The first task: create unique and valuable content for each of the product pages so we’re offering a unique and valuable experience for our client’s visitors. Of course, this task was already on our list of to-dos, but now we’re raising the priority. Our focus has been on the SEO for on-page elements such as titles, headings and also the meta descriptions. Now we’ll shift our focus to unique paragraphs.
Once many of our issues are resolved, we’ll submit a request for reconsideration to Google.
I hope this information is helpful! Is your site in Google jail for one or more Google penalties? If so, tell us about your experience and how you remedied the penalties.
Monday, 11 February 2013
The SEO community has been a buzz this past week with the latest update from Google, named Penguin. Penguin came down the pipeline last week, right on the tail of the latest Panda update. Since most of the big updates in the past year have been focused on Panda, many site owners are left wondering what the real differences between Panda and Penguin are. Here is a breakdown:
Google Panda Update Overview:
According to Google’s official blog post when Panda launched,
This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.
Basically, Panda updates are designed to target pages that aren’t necessarily spam but aren’t great quality. This was the first ever penalty that went after “thin content,” and the sites that were hit hardest by the first Panda update were content farms (hence why it was originally called the Farmer update), where users could publish dozens of low-quality, keyword stuffed articles that offered little to no real value for the reader. Many publishers would submit the same article to a bunch of these content farms just to get extra links.
Panda is a site wide penalty, which means that if “enough” (no specific number) pages of your site were flagged for having thin content, your entire site could be penalized. Panda was also intended to stop scrappers (sites that would republish other company’s content) from outranking the original author’s content.
Here is a breakdown of all the Panda updates and their release dates. If your site’s traffic took a major hit around one of these times there is a good chance it was flagged by Panda
1. Panda 1.0 (aka the Farmer Update) on February 24th 2011
2. Panda 2.0 on April 11th 2011. (Panda impacts all English speaking countries)
3. Panda 2.1 on May 9th 2011 or so
4. Panda 2.2 on June 18th 2011 or so.
5. Panda 2.3 on around July 22nd 2011.
6. Panda 2.4 in August 2011(Panda goes international)
7. Panda 2.5 on September 28th 2011
8. Panda 2.5.1 on October 9th 2011
9. Panda 2.5.2 on October 13th 201110. Panda 2.5.3 on October 19/20th 2011
11. Panda 3.1 on November 18th 201112. Panda 3.2 on about January 15th 2012
13. Panda 3.3 on about February 26th 2012
14. Panda 3.4 on March 23rd 2012
15. Panda 3.5 on April 19th 2012
16. Panda 3.6 on April 27th 2012
17. Panda 3.7 on June 8th 2012
18. Panda 3.8 on June 25th 2012
19. Panda 3.9 on July 24th 2012
20. Panda 3.9.1 on August 20th 2012
21. Panda 3.9.2 on September 18th 2012
22. Panda Update #20 on September 27 2012 (overlapped the EMD Update)
23. Panda #21 on November 5th 2012
24. Panda #22 on December 4th 2012
25. Panda #23 on December 21st 2012
26. Panda #24 on Jan. 22nd 2013
Search Engine Land recently created this great Google Panda update infographic to help walk site owners through the many versions of the Google Panda updates.
Many site owners complained that even after they made changes to their sites in order to be more “Panda friendly,” their sites didn’t automatically recover. Panda updates do not happen at regular intervals, and Google doesn’t re-index every site each time, so some site owners were forced to deal with low traffic for several months until Google got around to re-crawling their website and taking note of any positive changes.
Google Penguin Update Overview:
The Google Penguin Update launched on April 24. According to the Google blog, Penguin is an “important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines.” Google mentions that typical black hat SEO tactics like keyword stuffing (long considered webspam) would get a site in trouble, but less obvious tactics (link incorporating irrelevant outgoing links into a page of content) would also cause Penguin to flag your site. Says Google,
Sites affected by this change might not be easily recognizable as spamming without deep analysis or expertise, but the common thread is that these sites are doing much more than white hat SEO; we believe they are engaging in webspam tactics to manipulate search engine rankings.
Site owners should be sure to check their Google Webmaster accounts for any messages from Google warning about your past spam activity and a potential penalty. Google says that Penguin has impacted about 3.1% of queries (compared to Panda 1.0’s 12%). If you saw major traffic losses between April 24th and April 25th, chances are Penguin is the culprit, even though Panda 3.5 came out around the same time.
Unfortunately, Google has yet to outline exactly what signals Penguin is picking up on, so many site owners that were negatively impacted are in the dark as to where they want wrong with their onsite SEO. Many in the SEO community have speculated that some contributing factors to Penguin might be things like:
1. Aggressive exact-match anchor text
2. Overuse of exact-match domains
3. Low-quality article marketing & blog spam
4. Keyword stuffing in internal/outbound links
It’s important to remember that Panda is an algorithm update, not a manual penalty. A reconsideration request to Google won’t make much a difference–you’ll have to repair your site and wait for a refresh before your site will recover. As always do not panic if you are seeing a down turn in traffic, in the past when there is a major Google update like this things often rebound. If you do think you have some sort of SEO penalty as a result of either the Google Panda or Google Penguin updates, please contact your SEO service provider to help or start trouble shooting.
Google has so far rolled out the following Penguin updates:
1. Initial Penguin Update, April 24th 2012
2. Penguin 1.1, May 25th 2012
3. Penguin #3, October 9th 2012
Wednesday, 19 December 2012
As a site owner, I spend a great deal of time trying to make my website more search engine friendly. It's my goal to get hits, and the only way to get hits is to make sure that I'm writing quality content that is beneficial for the topic being marketed. The Panda and Penguin updates continue to emphasize the importance of great content, and I suspect that the future of web marketing is going to be far more about quality than it is anything else in the SEO world.
But I'm not an internet marketer. When I started my website, I started it for a legitimate purpose. I struggled with anxiety for years, and decided that I wanted to create a website dedicated to anxiety and recovery. Am I monetizing it? Of course. There's nothing wrong with the idea of trying to earn a living from something you're passionate about. Baseball players don’t take smaller contracts just because they love baseball, and I'd like my website to be my career. Yet I still created it for a purpose other than making money.
The Key to SEO Success
I believe that that is why I've had success in the marketing world – passion. These days, everyone is trying to create the next great moneymaker, and so they're constantly targeting keywords that are highly competitive, but also highly profitable. They're essentially using language that isn't natural to them to try to get their website to rank well for the hardest keywords available. Then, when they don't achieve success, they give up.
I don't keyword target any of my pages. Sure, almost every post has the keyword of the topic I'm writing about, but that's not intentional – that's a natural function of writing about any given topic. What's more, most of my hits don't come from these competitive keywords. They come from natural keywords that show up throughout each article. A great deal of my website's success comes from these natural long tail keywords. Why?
· Because I'm passionate about the topic.
· I write using that passion.
· That writing has the type of passionate, real keywords that other websites don't.
By not keyword targeting, in a way I'm actually keyword targeting. The language I use is the language that an actual anxiety sufferer would use, because both of us would presumably be passionate about the same thing.
Does that mean that each individual search gets a lot of hits? Of course not. People don't target long tail keywords for a reason, since they get maybe 100 searches a month, if that. But when you've developed a large enough website, you find that as long as you're not changing to language to what you think people want it to be – but rather, using language that people genuinely use because they're as passionate about it as you are, your ability to make a presence in search engines improves as a result.
Long Term Strategy
There are two types of websites online. The first is a website designed to do nothing more than make as much money as possible as quickly as possible. These are the websites that may have some initial success, but usually fail, and in the off chance they do succeed they still become less fun to work on over time.
Then there are the websites you're really passionate about. The websites that, while you hope to make a living on them someday, you would do for free provided you know your work is being appreciated. It's my belief that that's the key to long term success, because only then are you going to write well written content with the natural keywords that will help make you a presence in search engines.
Thursday, 6 December 2012
Thursday, 22 November 2012
This tips can help a business realize the best ROI figures possible and improve their overall revenue figures.
As more businesses start to sell their products online, it is becoming abundantly clear that the future of business as we know it is eCommerce. However, simply setting up an online store is not enough for businesses today. Ecommerce websites also need to change with the times in order to see the best results. Vandko Candles, small business firm from New York hired me recently to improve their eCommerce website. I did a few things, and still I am improving some aspects on their website. I hope this will help a business realize the best ROI figures possible and improve their overall revenue figures.
Become More Social
One way the world of eCommerce will need to change is to become more social. If you head over to my client's website, you'll see social buttons in the footer. Why? Because, social media provides businesses a great opportunity to connect with the customers and determine which products they are looking to purchase. Facebook is even attempting to roll out a “want” button similar to their already popular “like” button which will allow people to display products they want to purchase on their social media account. Using this feature to connect with your customers (like my client do) will allow your business to determine which products your customers want to purchase so you can add them to your inventory.
In addition to finding out which products your customers want to purchase, social media will enable you to connect with your customers on a more personal level. By creating a connection with your customers via social media, you will be able to provide them with the quality customer service they are seeking, which will help your business build a loyal following of customers.
Understand Your Customers
Knowing how your customers are interacting with your online store is an important piece of the eCommerce puzzle. By understanding how your customers are connecting with your online store, you can determine which methods are most effective for your business’s bottom line. If consumers who access your online store via their mobile device are more likely to make a purchase than someone who visits your website from a social media account, then you will want to focus your marketing efforts on those who are using mobile devices to visit your store.
Having this type of data at your finger tips will allow you to ensure that you are spending your marketing dollars on only those consumers who have a good chance of becoming a paying customer at your eCommerce website. Vandko gathered a small team just for tracking and analyzing data - where from the visitors come, how much they stay on a page or pages, and many other aspects. Google analytics is powerful tool to compare and analyze data.
Analyze Your Site’s Design
An important aspect of an eCommerce website that cannot be ignored is the site’s design. When you design an eCommerce website, it is important to keep the user’s experience in mind. This will help your website increase its conversion rate while also building a website that people enjoy visiting and will visit again in the future.
Paying particularly close attention to how your website’s visitors interact with your shopping cart is an absolute must for an eCommerce website. When someone is ready to make a purchase through your website, it is important that your shopping cart be as easy as possible to navigate so it does not scare off a potential sale. I changed it on Vandko's website. They had shopping card in upper left corner, I tested it on the upper right, together with "my account" and "register" links. That way I visually connected everything related to account and shopping cart. Constantly monitoring your eCommerce website’s shopping cart statistics will enable you to make the necessary changes to your site’s design in order to increase your site’s conversion rate.
There is no denying that the future of business lies in the hands of eCommerce. As more businesses start to sell their products online, companies need to keep up with the times when it comes to their eCommerce website as well. Engaging with customers via social media websites, understanding where your customer are coming from so you can provide them with the products they are looking for instantly and building your website with the user’s experience in mind are all steps you can take to ensure your eCommerce website produces the type of results you are looking for.
Wednesday, 7 November 2012
There many ways to improve blog presence online. However, most people have no idea how important guest writing is.
There many ways to improve blog presence online. However, most people have no idea how important guest writing is. It is a means that has the potential to improve your blog traffic. You can use guest writing to your advantage because it is just an easy way to open-up your blog to a wider traffic source. You do not pay anything to benefit from it. Your time and creativity is all that is needed.
If you are looking to build relationship with other bloggers, then guest writing is your answer. Relationships are gradually built and that is why you have to prepare the other blog owner. You don't just relate instantly but it is a process. These involve leaving comments on their posts.
Mentioning them in your blog and social media pages like Facebook and twitter is also important. Be an active guest writer in their site. All these will help establish a relationship that will go a long way to benefit you. Relationships always have mutual benefits. That is why they have to benefit from you as you expect to benefit from them.
For those who are looking to build a brand use guest writing to your advantage. Guest writing gives you an opportunity to expose your brand to the subscribers and readers of the other blog. If they have a large number and subscribers or readers, then it is an added advantage. If you are a startup, try to avoid blog of well established companies. Look for those who are your level and relevant.
Traffic is what every blogger is looking for. In fact, majority of people judge a blog by the traffic it has. Traffic has become a parameter use to determine the success of a blog. We have other SEG methods of attracting traffic. These methods depend on how aggressive you will be and the kind of content you are offering. You have just to employ the right to able to succeed.
However, with guest writing, all you need is to write content that attract attention. Put your blog link in the article you wrote if your article is of good quality, search engines will definitely index it. The guest writer in your blog will also provide back-links in their blog through your Bio, that is, if you have put your blog link which will increase traffic. Be a guest writer in many blogs and use guest writing to your advantage.
If you have no time to blog, then use guest writing to your advantage. We have bloggers who can produce quality articles as guest writers in your blog. Of course they expect to benefit from the article through back-links but you stand to gain more because search engine will direct traffic first to you before the guest writer benefit. Encourage as many guest writers as possible, but be cautious on what they post. It is advisable, you do not allow direct posting. First have a chance to look through the article before you approve it for posting.
Mezee chat is a great option to find new guest post opportunities.